Last updated: 9 October 2026
Who we are
Kraken Sails Pty Ltd (ABN 40 679 602 512) is an Australian sailmaker based at 93 W Fyans St, Newtown VIC 3220, Australia. In this policy, “we”, “us” and “our” mean Kraken Sails Pty Ltd.
This policy explains what personal information we collect when you visit krakensails.com, ask for a quote, order a sail, use your customer portal or contact us, and what we do with it. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Information we collect
We only collect what we need to quote, design, build, ship and support your sail. That can include:
- Contact details: your name, email address, phone number and billing and delivery addresses.
- Boat and sail details: your boat make and model, sail number, rig measurements (such as I, J, P and E), furler and hardware details, photos you send us, how and where you sail, and other specifications for your quote or order.
- Order information: what you ordered, what you paid, order history, delivery and customs details.
- Payment information: card payments are processed by our payment providers. We receive confirmation of payment and limited details such as the card type and last four digits. We do not see or store your full card details.
- Account and portal information: your login details and activity in your customer portal.
- Communications: emails, messages, quote and contact form submissions, and notes from calls with us.
- Website and device information: IP address, browser and device type, pages viewed, how you arrived at our site and similar usage data, collected through cookies and analytics tools.
You can browse the site without telling us who you are. If you don’t give us the information we need, we may not be able to quote, build or deliver your sail.
How we collect it
Mostly directly from you, when you request a quote, place an order, create an account, fill in a form or contact us. We also collect information automatically through cookies and analytics when you use the site, and from our payment, shipping and marketing providers in connection with your order.
How we use your information
We use your personal information to:
- prepare quotes and recommend sails for your boat
- design, build, ship and track your order
- check measurements and specifications with you before your sail is made
- take payment, issue invoices and keep financial records
- run your customer portal and send order and shipping updates
- prepare customs and export documentation
- handle warranty claims, returns, repairs and support questions
- prevent fraud and keep the site secure
- improve our website, products and service
- send you news, offers and sailing content, if you’ve agreed to receive it
- meet our legal, tax and accounting obligations
Marketing
We only send marketing emails if you’ve opted in, or where the law otherwise allows it. Every marketing email has an unsubscribe link, and you can also ask us to stop at any time by emailing sales@krakensails.com. Quote, order and service emails will still be sent while you have an active quote or order.
Cookies and analytics
Our website uses cookies and similar technologies to make the site and shop work (for example, to keep items in your cart and keep you logged in), to remember your preferences and to understand how people use the site. With your consent, we also use analytics and advertising tools from Google (Google Analytics and Google Ads), Meta (Facebook and Instagram) and Hotjar to measure site traffic and the performance of our ads.
When you first visit, a cookie banner lets you accept or reject analytics and advertising cookies, or choose by category under Preferences. Essential cookies needed for the cart, checkout and your account are always on. Analytics and advertising cookies are only set if you agree. If you reject them, Google may still receive limited, cookie-free signals (such as that a page was viewed) to help us measure overall site performance, but these don’t identify you or follow you across sites. If your browser sends a Global Privacy Control or Do Not Track signal, we treat it as a refusal of analytics and advertising cookies. You can change your choice at any time using the “Manage consent” tab on the site, and our Cookie Policy lists the cookies we use.
Who we share your information with
We share personal information only where it’s needed to run our business and look after your quote or order, including with:
- payment providers
- website hosting, e-commerce, email, CRM and IT service providers
- the platform that runs our customer portal
- our manufacturing partners, who receive the sail specifications and order details needed to build your sail
- freight carriers, couriers and customs brokers
- analytics and advertising providers such as Google and Meta
- our accountants, lawyers and other professional advisers
- government authorities, such as customs, tax agencies or police, where the law requires it
We do not sell your personal information.
Overseas disclosure
Some of the providers and partners listed above, including our manufacturing, payment, hosting and analytics partners, are located outside Australia or store data on servers overseas. When we send personal information overseas, we take reasonable steps to make sure it’s handled in a way that’s consistent with the Australian Privacy Principles. Where possible, we send manufacturing partners only the technical details of your sail and the information needed to label and ship it.
Automated decisions
We don’t use your personal information to make decisions by computer that significantly affect your rights or interests. If that changes, we’ll update this policy.
How we store and protect your information
We store personal information in secure, access-controlled systems and only give access to people who need it to do their job. We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access. No online system is completely secure, so we can’t guarantee the security of information you send us over the internet.
How long we keep it
We keep personal information for as long as we need it for the purposes above, including warranty and repair support for the life of your sail, and to meet legal requirements. Australian tax law generally requires us to keep financial records for at least five years. When we no longer need information, we delete it or de-identify it.
Your rights
You can ask us to:
- tell you what personal information we hold about you and give you a copy
- correct information that’s wrong, out of date or incomplete
- delete information we no longer need to keep
- stop sending you marketing
Email sales@krakensails.com and we’ll respond within 30 days. We may need to confirm your identity first. If we can’t do what you’ve asked, we’ll explain why.
Customers outside Australia
If you’re in the European Union, the United Kingdom, California or another place with its own privacy laws, you may have additional rights, such as the right to object to certain processing or to data portability. Contact us and we’ll help you exercise them. We process your information to perform our contract with you, to meet legal obligations, for our legitimate business interests and, for marketing, with your consent.
Children
Our site is not directed at children. If you are under 18, please have a parent or guardian place your order.
Complaints
If you have a concern about how we’ve handled your personal information, please contact us first at sales@krakensails.com. We’ll acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you’re not happy with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.
Contact us
Kraken Sails Pty Ltd (ABN 40 679 602 512)
93 W Fyans St, Newtown VIC 3220, Australia
Phone: 0488 010 407 (+61 488 010 407)
Email: sales@krakensails.com