Last updated: 4 August 2026
Who we are
This Privacy Policy explains how Kraken Sails (“Kraken Sails”, “we”, “us”, “our”) collects, uses, discloses and protects personal information when you visit krakensails.com, request a quote, or purchase sails and accessories from us. Kraken Sails is based in Australia and this policy is intended to comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
Our website address is: https://krakensails.com. If you have any questions about this policy or how we handle your personal information, contact us at the details in the “Contact us” section below.
Information we collect
We collect personal information in a few ways:
- Order and account information: name, email address, phone number, billing and shipping address, boat/class details, and order history when you place an order or create an account.
- Quote and enquiry information: details you provide through our quote tool or contact forms, such as your boat make/model, sail requirements, and contact details.
- Payment information: we do not store your full card details. Payments are processed securely by Stripe and PayPal, who collect and process your payment information directly under their own privacy policies.
- Website usage information: pages visited, referring site, device and browser type, and similar analytics data, collected automatically via cookies and similar technologies.
- Communications: records of correspondence if you contact us by email, form, or phone.
How we use your information
We use personal information to:
- process and fulfil orders, including manufacturing and shipping your sails;
- respond to quote requests and customer service enquiries;
- process payments and prevent fraud;
- send order updates, and, where you have opted in, marketing communications about new products and offers (you can unsubscribe at any time);
- improve our website, products and customer experience; and
- comply with our legal and tax obligations.
Cookies and analytics
Like most websites, we use cookies and similar technologies to operate the site (e.g. shopping cart and checkout), remember your preferences, and understand how visitors use krakensails.com through analytics tools such as Google Analytics and Google for WooCommerce. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.
Who we share your information with
We share personal information only where necessary to run our business, including with:
- Payment processors — Stripe and PayPal, to process payments securely.
- Our website and store platform — WordPress/WooCommerce hosting providers who store site and order data on our behalf.
- Shipping and logistics partners — to deliver your order.
- Analytics and advertising providers — such as Google, to help us understand site usage and, where applicable, run advertising.
- Our sail manufacturing partners — where necessary to produce your sail to the specifications you provide.
We do not sell your personal information. Some of these providers may store or process data outside Australia; where this occurs we take reasonable steps to ensure your information continues to be protected consistently with the Australian Privacy Principles.
Data retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, including to meet our legal, accounting, and tax reporting requirements.
Your rights
You may request access to, correction of, or deletion of the personal information we hold about you, and you can opt out of marketing communications at any time. To make a request, contact us using the details below. If you have unresolved concerns about how we handle your personal information, you can also contact the Office of the Australian Information Commissioner (OAIC).
Security
We take reasonable steps to protect the personal information we hold from misuse, loss, and unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The updated version will be posted on this page with a new “last updated” date.
Contact us
If you have questions about this Privacy Policy or wish to make a request regarding your personal information, please contact us via our Contact page.